Master of Business Administration

About MBA Department

DRK Institute of Science & Technology established in the academic year 2006-2007, the MBA Department at DRK IST is committed to delivering quality management education with a strong focus on industry relevance and academic excellence. The department offers four specializations—Marketing, Human Resource Management, Finance, and Entrepreneurship—ensuring a well-rounded learning experience that prepares students for diverse career paths in the corporate world.

Commitment to Excellence

The department is dedicated to equipping students with cutting-edge management knowledge, practical skills, and strategic insights essential for thriving in today’s dynamic business environment. To achieve this, the following initiatives are undertaken:

State-of-the-art learning facilities that bridge the gap between academia and industry.
Management Development Programs (MDPs) designed to enhance leadership, decision-making, and entrepreneurial skills.

A rigorous and industry-aligned curriculum, emphasizing experiential learning, case studies, and hands-on projects.

Expert Faculty & Industry Integration

The MBA Department takes great pride in its highly qualified and experienced faculty, who bring a unique blend of academic expertise, research proficiency, and real-world industry experience. Faculty members go beyond traditional teaching, acting as mentors and guides, fostering a culture of innovation, analytical thinking, and professional excellence.

To provide students with real-world exposure, the department regularly invites:

Industry Leaders & Experts for guest lectures, panel discussions, and mentorship programs.
Accomplished Alumni who share their experiences, career insights, and success stories to inspire and guide future business leaders.

The MBA Department of DRK IST aims to transform students into competent, confident, and ethical professionals capable of driving innovation, leading organizations, and making meaningful contributions to society.

Shaping the future of business and management starts here!

Vision

To be a leading management education provider, developing innovative leaders for a dynamic global business environment.

Mission

To deliver a comprehensive education in business management, combining theory and practical applications. To promote entrepreneurship, strategic thinking, and leadership through industry-oriented programs. To nurture ethical leaders who contribute to sustainable economic growth and societal progress.

PEO’s, PO’s and PSO’s

PROGRAM OUTCOMES (PO)

PO1. Apply Knowledge: Apply knowledge of management theories and practices to solve business problems.

PO2. Critical Thinking: Foster Analytical and critical thinking abilities for data-based decision making.

PO3. Leadership: Ability to develop Value based Leadership ability.

PO4. Business Environment: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.

PO5. Team Work: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Program Educational Objectives (PEOs):

On completion of the Master in Business Administration program our students should be able to:

To train the students in a way that they are able to apply management principles and concepts to the real world business problems.
To create the cross functional capabilities among the students in a dynamic environment.
To instill inter-personal skills, spirit of team work and social responsibility among the management graduates.

MBA Program Specific Outcomes (PSOs):

PSO1: Identify the key issues facing a business or business subdivisions, utilize qualitative and quantitative methods to explore and solve critical business problems,

PSO2: Incorporate diversity and multicultural perspectives while making business decisions as an entrepreneurs or intrapreneurs.

HOD Profile

Years of Experience: 13 Years
JNTUH Unique Id: 5805-240530-112627
Areas of Specialization: Finance & HR
PhD: Management
Joining Date: 10-04-2024
Nature of Association: Regular
Subject Taught: Financial Reporting and Analysis, Financial Management, Human Resource Management, Security Analysis & Portfolio Management, Risk Management & Financial Derivatives, International Finance, Business Economics & Financial Analysis.

Papers Published:

SCOPUS JOURNALS:

Prasanthi, P., KAUR, M. R., ILYAS, M. M., NATARAJAN, S., NEELIMA, S., & RAJALAKSHMI, M. (2024). The role of social media influencers in shaping e-commerce trends and consumer behavior. In OBSTETRICS & GYNAECOLOGY FORUM (No. 3s, p. 2278).
Kismat, k., Prasanthi, p. (2024). Artificial Intelligence in E-commerce: Applications, Implications and Challenges.Yugato.76 (1), 681-692.
Prasanthi, P., Kumar, B. S., & Mohammed, R. J. (2023, July). Influence of psychological empowerment of women on their job satisfaction across India. In AIP Conference Proceedings (Vol. 2797, No. 1). AIP Publishing.
Prasanthi, P., & Geevarghese. (2022). Impact of Social Media Marketing on Customer Trust in Indian Textile Industry. Journal of the Textile Association, 83(2), 93-96.
Prasanthi, P., Geevarghese D. B., Kumar S. (2021). Impact of perceived organizational support & organizational trust on organizational identification: A study on employees of pharmaceutical sector in India. NVEO-NATURAL VOLATILES & ESSENTIAL OILS Journal, 8(5) 8680–8688.
Prasanthi, P., & Kumar, B. S. (2021). Effect of Social Media network on purchase intention of consumer in Textile Industry: A comparative Analysis on Men and Women Consumer. Design Engineering, 10888-10895.
Prasanthi, P., & Geevarghese. (2020). Entrepreneurial Opportunities in Textile Industry and its impact on work-life Balance of Rural Women. Journal of the Textile Association, 81(4), 214-217.
Prasanthi, P., & Geevarghese. (2020). Employees’ Intention to Stay: Mediating Role of Work Life Balance. SCMS Journal of Indian Management, 17(4), 44-50.

ABDC JOURNALS:

Soundarapandiyan, K., Prasanthi, P., Gladstan, P., Panchal, T. K., Renuka, A., & Mohideen, A. S. (2024). Ethical Implications of AI in Marketing. Asian And Pacific Economic Review, 17(1), 138-160.

UGC JOURNALS:

Prasanthi, P., & Geevarghese. (2021). Smartphone communication and its impact on work-life balance. The International journal of analytical and experimental modal analysis, 13(1) 2006-2014.
P. Prasanthi et al., 2024.A Comparative Study On Performance Evaluation Of Mutual Funds. ANVESAK, Vol. 54, No.2(IX) July – December : 2024
P. Prasanthi et al., 2024.Employee Motivational Practices And Its Impact On Job Satisfaction. ANVESAK, Vol. 54, No.2(IX) July – December : 2024
P. Prasanthi et al.,2024. A study on Risk Return Analysis of Infrastructure Stocks. ANVESAK, Vol. 54, No.2(IX) July – December : 2024
P. Prasanthi et al., 2024. A Study On Portfolio Management. ANVESAK, Vol. 54, No.2(IX) July – December : 2024
P. Prasanthi et al., 2024. A Comparative Study On Performance Evaluation Of Mutual Funds. ANVESAK, Vol. 54, No.2(IX) July – December : 2024

INTERNATIONAL CONFERENCES:

An Innovative Method for Predictive Analysis of the Supply chain Risk Mitigation and Agility Using CNN-BiGRU Based Model in the International Conference on Hybrid and Advanced Technologies – 2024 held on 26th to 28th April 2024 at QIS College of Engineering and Technology, Ongole.
Impact of Entrepreneurial opportunity on Work-life Balance of Rural Women through Social Media in AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India on 15th September, 2020.
Smartphone communication and its impact on work-life Balance and job stress Immanuel Business School in 4th International Business Conference on Embracing Change through Innovation & Creativity on 29 & 30 January, 2021.
Influence of psychological empowerment of women on their job satisfaction across India in Conference of Mathematical sciences and applications in Engineering by Hindustan Institute of Technology & Sciences, Chennai on 10 Dec, 2021

PATENTS:

Indian patent on “Medium that exhibit the impact of latest technology on HR” Application No. 202141055523, date of filling Application: 30/11/2021 and publication date: 10/12/2021.
Indian patent on “Equipment for E-commerce and Online Payment” Design No. 430780-001, date : 17/09/2024.

BOOK CHAPTERS:

“Primary Data for Quantitative Research Methods” for the book – “Research Methodology”, Adam’s Book Company, 2024 with ISBN “978-81-973300-7-0”.

Department Faculty

S NO	NAME	JNTUH ID	QUALIFICATION	DESIGNATION
1	Dr. P PRASANTHI	5805-240530-112627	Ph.D	Professor & HOD
2	DR P SUBRAHMANAYAM	26150405-174829	Ph.D	Professor
3	Mrs.KAVITHA DASARI	2419-160121-143228	MBA	Associate Professor
4	S LAVANYA	66150406-163529	MBA	Associate Professor
5	Mrs.SEKU PRASANNA LAKSHMI		MBA	Associate Professor
6	B SUNIL KUMAR	8052-220708-112219	MBA	Assistant Professor
7	Ms.KOLANTY MELODY HEPHZIBAH	2017-170213-131955	MBA	Assistant Professor
8	V VENKATA LAKSHMI	9377-230331-133706	MBA	Assistant Professor
9	Mrs.BANGARU SHILPA	9424-180124-120328	MBA	Assistant Professor
10	K PRASANNA	0202-170208-133047	MBA	Assistant Professor
11	Mr.SIVANAGU KOPPULA	5777-230803-130507	MBA	Assistant Professor
12	RAMAKRISHNA	0093-160306-054308	MBA	Assistant Professor
13	Mr.ADI SESHU NANJAPPAGARI	9550-180417-123525	MBA	Assistant Professor
14	Mr.RAKESH POKALA	3443-200307-102317	MBA	Assistant Professor
15	HARIKA BEJJANKI	9032-230803-113908	MBA	Assistant Professor
16	BOLLIPALLY SRIKANTHREDDY	3323-170211-155528	MBA	Assistant Professor
17	BHAGYALAKSHMI PALURI	3311-240701-094124	MBA	Assistant Professor
18	J AKSHARA	1514-241130-115842	MBA	Assistant Professor
19	K SANDYA RANI	7596-241130-131739	MBA	Assistant Professor

Activities

DRK Institute of Science and Technology and Management features excellent Infrastructure, modern engineering labs with the latest equipment, experienced faculties and lots of opportunities for development through our collaborations